I tend to agree with Tim Cook and others who suggest that augmented reality will have a profound impact on how people interact with the physical world. And yet, outside of some of the amazing examples we’ve covered like Nike’s AR-driven approach to better fit, many examples are gimmicky at best. Sure, social AR drives engagement and it’s fantastic that these capabilities are built into leading platforms. But it feels like we can and should do better.
Southwest Airlines this year will expand its promotional tie-in with Discovery Channel's "Shark Week" to include augmented reality (AR) experiences that fans can share on social media, according to a company announcement. The airline now offers Facebook AR filters that travelers can download to see virtual sharks swimming across their mobile screens and post to social using the #SharksTakeFlight hashtag.
More detail on this particular example at MobileMarketer.
Official press release.
