What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

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Super Bowl advertisers lean into AR extensions

Feb 8

Feb 8 Super Bowl advertisers lean into AR extensions

Burger King invites users to dream up weird Whoppers with AI

Feb 7

Feb 7 Burger King invites users to dream up weird Whoppers with AI

IPG's Huge Unveils AI-powered Subscription Product

Feb 6

Feb 6 IPG's Huge Unveils AI-powered Subscription Product

Examples, Tech News

D&G launches Fortnite experience

Feb 5

Feb 5 D&G launches Fortnite experience

Jan 30

Jan 30 Kitchen Appliance Brand Lēvo Boosts Sales Through Chatbot

Havas and SCA develop creative apprentice scheme taught via VR headsets

Jan 29

Jan 29 Havas and SCA develop creative apprentice scheme taught via VR headsets

Snickers taps Blippar for Super Bowl AR experience

Jan 28

Jan 28 Snickers taps Blippar for Super Bowl AR experience

Publicis Groupe announces CoreAI platform and €300 million AI investment

Jan 26

Jan 26 Publicis Groupe announces CoreAI platform and €300 million AI investment

Examples, Tech News

Avocados From Mexico skips Super Bowl ad in favor of AI stunt

Jan 26

Jan 26 Avocados From Mexico skips Super Bowl ad in favor of AI stunt

Under Armour testing "Toolkit" GenAI service

Jan 25

Jan 25 Under Armour testing "Toolkit" GenAI service

NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

Jan 25

Jan 25 NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

Hilton partners with Hilton for metaverse activation with real world reward potential

Jan 23

Jan 23 Hilton partners with Hilton for metaverse activation with real world reward potential

Diageo Gift & Gather immersive web experience

Jan 19

Jan 19 Diageo Gift & Gather immersive web experience

Google/Samsung/Clash of Clans take over the Sphere

Jan 17

Jan 17 Google/Samsung/Clash of Clans take over the Sphere

Publicis Groupe uses AI to send 100k personalized videos to employees

Jan 15

Jan 15 Publicis Groupe uses AI to send 100k personalized videos to employees

Jeremy Lockhorn

Walmart shares some details on Roblox and Discord activations

Jan 12

Jan 12 Walmart shares some details on Roblox and Discord activations

AdAge AI Roundup - CES edition

Jan 12

Jan 12 AdAge AI Roundup - CES edition

Stagwell demos "SmartAssets" AI Platform at CES

Jan 10

Jan 10 Stagwell demos "SmartAssets" AI Platform at CES

Tech News, Examples

Hugo Boss launches AR Holiday Portal

Jan 3

Jan 3 Hugo Boss launches AR Holiday Portal