Stagwell demos "SmartAssets" AI Platform at CES

The marketing world started paying serious attention to CES nearly 20 years ago, and most major holding companies send a contingent of folks to Las Vegas to help guide (and schmooze) clients through the chaos of one of the world’s biggest trade shows. But it is rare that an agency or a holding company actually pays for booth space. So it was somewhat surprising to see Stagwell not only exhibiting, but showing up in prime real estate in the grand lobby near the only Starbucks in the Las Vegas Convention Center. The company used its space to demo its new “SmartAssets” AI platform, and as a starting point for excellent tours of the show floor curated by Stagwell agency execs.

Most agency holding companies attend CES to see and learn about the next-new-thing disrupting advertising, media and marketing. This year, Stagwell is using CES to showcase one it helped incubate.

Dubbed "SmartAssets," the startup was the winner early last year of an internal "Shark Tank"-like Stagwell competition, as well as the beneficiary of a grant of up to $1 million to get things rolling.

Apparently is has been rolled up into the Stagwell Marketing Cloud and will be exhibited on the convention floor at CES in Las Vegas and is poised to roll out globally.

Incubated by a team of AI experts at Stagwell's U.K.-based Locaria agency, which they developed the generative AI platform capable of automatically analyzing, categorizing and managing creative advertising assets based on how well they perform -- or don't.

Full story at MediaPost.