Snickers taps Blippar for Super Bowl AR experience

The Mars brand is also giving away “home-gating” prizes to lucky winners who share their rookie mistakes via AR…

Ahead of Super Bowl 58 on Feb. 11, augmented reality company Blippar worked with Snickers and The Mars Agency to launch a new Snickers and NFL Rookie Mistake augmented reality experience. This is a follow-up to the Rookie Mistakes AR experiences that have launched over the last two years.

People can visit Snickers’ NFL site to load the AR experience on their mobile device and flick a football through a goal post to spawn a Misfortune Teller booth in the world in front of them. Pittsburgh Steelers linebacker TJ Watt sits inside the booth, and will give people their fortunes after they admit their “rookie mistakes.”

Fans can submit their rookie mistakes for a chance to win “home-gating” prizes including a 75-inch 4K TV, a coffee table with a built-in refrigerator and more.

Full story at AdWeek.