AdAge AI Roundup - CES edition
From AdAge…
The focus is growing on AI in electronics, software and advertising, especially this week with CES in Las Vegas, where tech companies are launching new products, such as Microsoft’s keyboards with built-in AI buttons. There is also Rabbit R1, a new gadget that puts AI functionality into a handheld device. Meanwhile, generative AI continues to be a hot topic in advertising, for good or ill.
This week, in fact, The New York Times exposed how scammers were using AI tools to create fake ads using the likeness of Taylor Swift and spreading them on social media. The use of deepfakes in ads and misinformation are growing concerns, yet in the world of advertising the technology marches on. OpenAI, the company behind ChatGPT, launched a chatbot app store on Wednesday, which opened specialized chatbots to the masses to help with everything from creative writing to cooking.
As such, AI is not going anywhere, and once again Ad Age is looking at the most recent products and campaigns that will inspire the next generation of AI enthusiasts. Here is the latest edition of Ad Age’s Top 5 AI activations to watch, and how they could affect marketers.
