Kitchen Appliance Brand Lēvo Boosts Sales Through Chatbot

From AdWeek…

Denver-based kitchen appliance brand Lēvo, known for its patented herbal infusion technology, saw an uptick in sales thanks to its generative artificial intelligence chatbot, Herb.

“Approximately 30% of our customer interactions with Herb involve effective upselling strategies,” said Chrissy Bellman, Lēvo founder and CEO. The company wouldn’t share specifics.

Brands are increasingly adopting gen AI chatbots to reduce the work of their human-powered customer-service counterparts.

Built on OpenAI’s GPT-4, Herb is trained on Lēvo’s product manuals, help articles, recipes and educational content from the brand’s site, and trained to embody a voice and personality that is playful, upbeat and informative.

People interacting with Herb can ask questions on topics ranging from infusion expertise, recipe assistance, time and temperature for machine use, troubleshooting, facilitating product orders and managing loyalty points.

As a result, Lēvo’s customers get a quicker response compared to interacting with a human, said Bellman.

“We are reducing the burden of our customer service because any conversation that can be handled there is done by AI,” she said.