Hilton partners with Hilton for metaverse activation with real world reward potential

This is a really interesting collaboration - Paris Hilton’s Roblox world, Slivingland, is integrating a new Hilton Hotels activation. Players can earn actual Hilton Honors reward points by engaging with the experience. And, the hotel chain re-created it’s “It Matters Where You Stay” commercial using Roblox avatars - marking the first-ever commercial to be fully recreated virtually by a brand on the Roblox platform.

Paris Hilton’s 11:11 Media company has teamed up with Hilton to launch a loyalty campaign in Paris Hilton’s Slivingland metaverse on Roblox.

Los Angeles-based 11:11 Media said it will break new ground in the metaverse with a loyalty campaign and commercial integration within Roblox’s Slivingland. In collaboration with Hilton, this marks the hotel giant’s first foray into the virtual realm, allowing fans to earn tangible Hilton Honors rewards by engaging in immersive challenges within the vibrant Slivingland, which has had more than two million visitors on Roblox.

The campaign launched today introduces Hilton’s national advertising campaign, “It Matters Where You Stay,” and the global brand platform, “Hilton. For the Stay,” into the virtual world. To achieve this, a frame-by-frame replication of Hilton’s commercial, starring Paris Hilton herself and originally launched in late 2023, was meticulously reshot using Roblox avatars. This makes it the first-ever commercial to be fully recreated virtually by a brand on the Roblox platform, the company said.

Full story at VentureBeat.