Publicis Groupe announces CoreAI platform and €300 million AI investment
The French advertising giant is doubling down on its early investments in AI platforms like Marcel. The proprietary CoreAI platform will focus on 5 areas: Insights and strategy, media planning, creative and production, software development and operations. In addition, the Groupe disclosed that it will invest €300 in AI over the next three years, with about 50% of the first year’s investment going to talent and training.
From Digiday:
Publicis Groupe plans to invest another €300 million into AI efforts over the next three years while also putting a new AI platform front and center.
As part of a major AI overhaul, Publicis has debuted CoreAI, which will be a new “intelligent system” for the Parisian giant and provide new AI capabilities across the entire company. Of the planned €100 million spend for 2024, 50% will be directed toward people — including training and recruitment — while the other half will be invested in technology including licenses, software and cloud infrastructure.
The AI updates, announced today, have already boded well. Publicis Groupe’s stock price closed today at a record high of €92 per share, up from €88.76 a day earlier. The company, which will report its annual results next month, also noted overall organic growth in 2023 was 6.3%, up from previous guidance range of 5.5% and 6% shared in October. (The Parisian giant’s stock price has increased 55% since the beginning of 2023.)
“We’ve definitely been in the AI game for a long time,” Publicis Groupe chief strategy officer Carla Serrano told Digiday on Thursday during a briefing about the AI investments. “And we were mocked by it six or seven years ago when we launched Marcel. So it’s really fascinating to us that everyone’s getting on to their AI game.”
