What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All in Examples

Ogilvy is putting Adobe’s gen AI tool Firefly to use

Oct 6

Oct 6 Ogilvy is putting Adobe’s gen AI tool Firefly to use

19 Crimes reveals AR-enabled Halloween themed bottles

Oct 6

Oct 6 19 Crimes reveals AR-enabled Halloween themed bottles

Metaverse roundup, September 2023

Oct 5

Oct 5 Metaverse roundup, September 2023

Examples, Tech News

Oct 4

Oct 4 Lunchables becomes the first brand to use Niantic's rewarded AR format

Walmart experiments with generative AI to help people shop

Oct 4

Oct 4 Walmart experiments with generative AI to help people shop

Oct 3

Oct 3 Mastercard CMO touts Web3 success

Tennessee Titans bring stadium-scale AR to NFL games

Oct 3

Oct 3 Tennessee Titans bring stadium-scale AR to NFL games

How Media.Monks and other agencies use AI for short form video

Sep 26

Sep 26 How Media.Monks and other agencies use AI for short form video

Coke Zero Sugar launches DOOH + AR Mashup in the UK

Sep 25

Sep 25 Coke Zero Sugar launches DOOH + AR Mashup in the UK

Ducati launches NFT collection

Sep 24

Sep 24 Ducati launches NFT collection

Chobani adds AR enhancements to Halloween packaging

Sep 22

Sep 22 Chobani adds AR enhancements to Halloween packaging

MLB Virtual Ballpark streams first regular-season game

Sep 21

Sep 21 MLB Virtual Ballpark streams first regular-season game

Illicit Elixirs Releases AR-Enabled Cans

Sep 21

Sep 21 Illicit Elixirs Releases AR-Enabled Cans

Snapchat, the LA Rams, disguise and Meptik transform the Ram's first home game into an AR experience for Princess Cruises

Sep 20

Sep 20 Snapchat, the LA Rams, disguise and Meptik transform the Ram's first home game into an AR experience for Princess Cruises

Verizon launches AR game in partnership with J Balvin as part of iPhone 15 launch

Sep 19

Sep 19 Verizon launches AR game in partnership with J Balvin as part of iPhone 15 launch

Vitaminwater sets up shop on Fortnite to promote zero-sugar products

Sep 18

Sep 18 Vitaminwater sets up shop on Fortnite to promote zero-sugar products

The NFL gives creators access to its archives for content creation with pre-approved footage

Sep 15

Sep 15 The NFL gives creators access to its archives for content creation with pre-approved footage

Dentsu Creative's "Artificial Client" gives AI-generated feedback on your work

Sep 14

Sep 14 Dentsu Creative's "Artificial Client" gives AI-generated feedback on your work

Coca-Cola introduces new limited edition flavor powered by AI

Sep 13

Sep 13 Coca-Cola introduces new limited edition flavor powered by AI