Dentsu Creative's "Artificial Client" gives AI-generated feedback on your work

This is a really fun experiment from the agency holding company - they have created three different AI-powered client archetypes who will provide feedback on your creative work - be it a UX design, identity design or a TV commercial script. If you don’t have any of that handy, the AI engine will create one for you so that you can receive feedback. Obviously more for laughs than serious feedback, but it is a fun demonstration of what AI can do …

“The Artificial Client shows that nothing can replace a real client-agency relationship,” said Boris Nihom, co-CEO of Dentsu Creative Amsterdam. “Part of our job as an agency is to constantly test the limits of what’s possible with today’s technology. Which is why, instead of writing abstract vision pieces, we have a dedicated team constantly building AI prototypes. The Artificial Client serves as a demonstration of the kind of use cases brands can build with AI. The same components that we used to create the Artificial Client, can also be used to give brands a unique AI voice through relevant, branded AI assistants. While the Artificial Client is not designed to be a working tool, it’s a fun way to show the potential of this exciting technology, blending different AIs in the future service of creativity and business to enhance the customer experience.” 

Full story at AdAge Creativity. Or head here to play with it yourself: ArtificialClient.com