Coach expands virtual try on for the holidays

Building on the brand’s experiment with AR virtual try on from earlier this year, Coach has partnered again with Zero10 for a virtual try on experience across five physical stores.

As part of its holiday campaign, luxury fashion brand Coach partnered with augmented reality tech company Zero10 to bring AR Storefront technology to five Coach stores in Boston, Atlanta, Austin, Miami and Toronto.

Now through Jan. 1, 2024, shoppers will be able to stand in front of the AR Storefront screen at each Coach store to virtually try on a selection of items from Coach’s Holiday collection in augmented reality. The digital products will be accompanied by special AR effects like a pearlescent ribbon, multicolored lights and an animated snowman.

People around the world can also access the AR try-on experience through Zero10’s iOS application.

“We are continuing to experiment and push experiences across our stores to create an emotional connection between our consumers and the brand. The Zero10 AR mirror is part of our ongoing test-and-learn strategy where we are focused on achieving brand awareness and increasing brand engagement with the goal of consumers creating a connection with Coach through a new platform,” said Kimberly Wallengren, vp of North America marketing at Coach.

Full story at AdWeek.