Auto Dealer Simpsons Skoda sees sales uplift using AI marketing tech

Simpsons Skoda has reported a significant 24% year-on-year sales increase thanks to adopting Phyron's AI-driven video advertising technology. This innovation allows for dynamic marketing of vehicle inventory on social platforms like Facebook and Instagram, enhancing engagement through auto-generated video content from existing images and specifications. Whether the tech is truly AI or smart use of templates is unclear from the article and Phyron website, but the results are strong either way.

Simpsons Skoda has seen a 24% uplift in vehicle sales year-on-year with the help of using new artificial intelligence (AI) technology as part of its marketing strategy.

The business has been using Phyron’s AI-driven video advertising on Meta platforms like Facebook and Instagram to automatically market its inventory of vehicles specifically for those platforms.

Phyron said the technology has helped Simpsons Skoda reach a new market of active shoppers with video and image content, 

Simpsons Skoda were able to use their customer database and integrate this with Phyron’s AI technology to automatically target customers with combined video and image content.

Until now, advertising on an inventory level on Meta was limited to still images but with Product Level Video (the next generation of Meta's Automotive Inventory Ads), this has been expanded to include video.

The AI tech can pull through existing images and specification information to create 10 second video ads. 

Car dealers can advertise all their cars on a Vehicle Identification Number (VIN) or Stock Keeping Unit (SKU) level.

Full story at AMONLINE.