What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged case study

How AI is helping Hershey this Halloween season

Oct 11

Oct 11 How AI is helping Hershey this Halloween season

Reckitt is using AI to automate the grunt work

Aug 12

Aug 12 Reckitt is using AI to automate the grunt work

The New York Times drives performance with GenAI tool

Jul 25

Jul 25 The New York Times drives performance with GenAI tool

Examples, Research and data

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

Jul 11

Jul 11 DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

Examples, Research and data

AR drive full-funnel success

Nov 15

Nov 15 AR drive full-funnel success

Examples, Research and data

Oct 3

Oct 3 Mastercard CMO touts Web3 success

Home Depot draws 7 million users to Roblox activation

Jul 26

Jul 26 Home Depot draws 7 million users to Roblox activation

Jun 12
Jun 12 New Balance pivots from static video to branded game