What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged games

Mar 25

Mar 25 Fizz Boom Pow: Mentos Weaponizes Its Brand in Fortnite

Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft

Mar 21

Mar 21 Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft

Walmart Levels Up: Shopping in a Video Game?

Feb 28

Feb 28 Walmart Levels Up: Shopping in a Video Game?

Chipotle Rolls Up Sustainability with Roblox and Free Burritos

Feb 27

Feb 27 Chipotle Rolls Up Sustainability with Roblox and Free Burritos

Feb 14

Feb 14 Metaverse Marketing: The Top 5 Brand Plays Right Now

Google AI Helps Artist Remix Tradition

Feb 2

Feb 2 Google AI Helps Artist Remix Tradition

QR Code Wrapping Paper: Clash Royale’s Holiday Twist

Dec 23

Dec 23 QR Code Wrapping Paper: Clash Royale’s Holiday Twist

HIGHLIGHTS: November 2024

Dec 2

Dec 2 HIGHLIGHTS: November 2024

Jeremy Lockhorn

PepsiCo Expands Multi-year Partnership with EA Sports

Nov 29

Nov 29 PepsiCo Expands Multi-year Partnership with EA Sports

Sony Levels Up with In-Game Ads

Nov 26

Nov 26 Sony Levels Up with In-Game Ads

BOSS Unveils Immersive Holiday Shopping Experience

Nov 22

Nov 22 BOSS Unveils Immersive Holiday Shopping Experience

Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises

Nov 3

Nov 3 Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises

How Clarks is Using Roblox to Turn Gamers into Shoppers

Nov 1

Nov 1 How Clarks is Using Roblox to Turn Gamers into Shoppers

Disney Tackles Gen Z with ESPN Football Island in Fortnite

Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

AdAge Top 5 Metaverse Moments - Oct 2024

Oct 14

Oct 14 AdAge Top 5 Metaverse Moments - Oct 2024

Examples, Tech News

Sep 20

Sep 20 Twitch launches brand-customizable game in Fortnite

Dentsu launches "House of Creators" project to support next gen content creation

Sep 10

Sep 10 Dentsu launches "House of Creators" project to support next gen content creation

Examples, Tech News

'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

Aug 14

Aug 14 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

AdAge Top 5 Metaverse Moments July

Jul 5

Jul 5 AdAge Top 5 Metaverse Moments July

Examples, Tech News

e.l.f. Beauty and Walmart testing real-world commerce in Roblox

Jul 3

Jul 3 e.l.f. Beauty and Walmart testing real-world commerce in Roblox