What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged games

PepsiCo Expands Multi-year Partnership with EA Sports

Nov 29

Nov 29 PepsiCo Expands Multi-year Partnership with EA Sports

Sony Levels Up with In-Game Ads

Nov 26

Nov 26 Sony Levels Up with In-Game Ads

BOSS Unveils Immersive Holiday Shopping Experience

Nov 22

Nov 22 BOSS Unveils Immersive Holiday Shopping Experience

Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises

Nov 3

Nov 3 Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises

How Clarks is Using Roblox to Turn Gamers into Shoppers

Nov 1

Nov 1 How Clarks is Using Roblox to Turn Gamers into Shoppers

Disney Tackles Gen Z with ESPN Football Island in Fortnite

Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

AdAge Top 5 Metaverse Moments - Oct 2024

Oct 14

Oct 14 AdAge Top 5 Metaverse Moments - Oct 2024

Examples, Tech News

Sep 20

Sep 20 Twitch launches brand-customizable game in Fortnite

Dentsu launches "House of Creators" project to support next gen content creation

Sep 10

Sep 10 Dentsu launches "House of Creators" project to support next gen content creation

Examples, Tech News

'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

Aug 14

Aug 14 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

AdAge Top 5 Metaverse Moments July

Jul 5

Jul 5 AdAge Top 5 Metaverse Moments July

Examples, Tech News

e.l.f. Beauty and Walmart testing real-world commerce in Roblox

Jul 3

Jul 3 e.l.f. Beauty and Walmart testing real-world commerce in Roblox

Adidas digital collectible sells for record-setting $20k in Roblox

May 29

May 29 Adidas digital collectible sells for record-setting $20k in Roblox

Should Shopping Malls Include Gamification and Experiential Retail?

May 28

May 28 Should Shopping Malls Include Gamification and Experiential Retail?

Kentucky Tourism Launches Interactive Game to Turn State Landmarks into Kid-Friendly Adventures

May 20

May 20 Kentucky Tourism Launches Interactive Game to Turn State Landmarks into Kid-Friendly Adventures

Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

May 17

May 17 Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

Research and data

PacSun promotes presence on Roblox with ads

May 14

May 14 PacSun promotes presence on Roblox with ads

Reebok's new AI tool helps people turn memories into digital sneakers

May 14

May 14 Reebok's new AI tool helps people turn memories into digital sneakers

Walmart pilots virtual commerce with Roblox

Apr 30

Apr 30 Walmart pilots virtual commerce with Roblox

Roblox to enable programmatic ad sales via PubMatic

Apr 11

Apr 11 Roblox to enable programmatic ad sales via PubMatic