What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged games

Disney Tackles Gen Z with ESPN Football Island in Fortnite

Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

AdAge Top 5 Metaverse Moments - Oct 2024

Oct 14

Oct 14 AdAge Top 5 Metaverse Moments - Oct 2024

Examples, Tech News

Sep 20

Sep 20 Twitch launches brand-customizable game in Fortnite

Dentsu launches "House of Creators" project to support next gen content creation

Sep 10

Sep 10 Dentsu launches "House of Creators" project to support next gen content creation

Examples, Tech News

'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

Aug 14

Aug 14 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

AdAge Top 5 Metaverse Moments July

Jul 5

Jul 5 AdAge Top 5 Metaverse Moments July

Examples, Tech News

e.l.f. Beauty and Walmart testing real-world commerce in Roblox

Jul 3

Jul 3 e.l.f. Beauty and Walmart testing real-world commerce in Roblox

Adidas digital collectible sells for record-setting $20k in Roblox

May 29

May 29 Adidas digital collectible sells for record-setting $20k in Roblox

Should Shopping Malls Include Gamification and Experiential Retail?

May 28

May 28 Should Shopping Malls Include Gamification and Experiential Retail?

Kentucky Tourism Launches Interactive Game to Turn State Landmarks into Kid-Friendly Adventures

May 20

May 20 Kentucky Tourism Launches Interactive Game to Turn State Landmarks into Kid-Friendly Adventures

Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

May 17

May 17 Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

Research and data

PacSun promotes presence on Roblox with ads

May 14

May 14 PacSun promotes presence on Roblox with ads

Reebok's new AI tool helps people turn memories into digital sneakers

May 14

May 14 Reebok's new AI tool helps people turn memories into digital sneakers

Walmart pilots virtual commerce with Roblox

Apr 30

Apr 30 Walmart pilots virtual commerce with Roblox

Roblox to enable programmatic ad sales via PubMatic

Apr 11

Apr 11 Roblox to enable programmatic ad sales via PubMatic

Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Apr 9

Apr 9 Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Jeremy Lockhorn

Nike returns to Fortnite for Airphoria Vol 2

Apr 5

Apr 5 Nike returns to Fortnite for Airphoria Vol 2

MLB's Home Run Derby VR launches on the Meta Quest Store

Apr 2

Apr 2 MLB's Home Run Derby VR launches on the Meta Quest Store

Four brands and four different strategies for gaming activations

Mar 30

Mar 30 Four brands and four different strategies for gaming activations

Is digital game advertising reaching maturity?

Mar 28

Mar 28 Is digital game advertising reaching maturity?

Research and data