What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged metaverse

Mar 25

Mar 25 Fizz Boom Pow: Mentos Weaponizes Its Brand in Fortnite

Walmart Builds a Universe—Literally—Inside Minecraft

Mar 24

Mar 24 Walmart Builds a Universe—Literally—Inside Minecraft

Chipotle Rolls Up Sustainability with Roblox and Free Burritos

Feb 27

Feb 27 Chipotle Rolls Up Sustainability with Roblox and Free Burritos

Google AI Helps Artist Remix Tradition

Feb 2

Feb 2 Google AI Helps Artist Remix Tradition

Step Into Walmart’s Virtual Wonderland: Immersive Shopping, and Holiday Cheer

Dec 3

Dec 3 Step Into Walmart’s Virtual Wonderland: Immersive Shopping, and Holiday Cheer

Amazon reveals immersive shopping for the holidays

Dec 2

Dec 2 Amazon reveals immersive shopping for the holidays

How Clarks is Using Roblox to Turn Gamers into Shoppers

Nov 1

Nov 1 How Clarks is Using Roblox to Turn Gamers into Shoppers

Disney Tackles Gen Z with ESPN Football Island in Fortnite

Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

AdAge Top 5 Metaverse Moments - Oct 2024

Oct 14

Oct 14 AdAge Top 5 Metaverse Moments - Oct 2024

Examples, Tech News

Sep 20

Sep 20 Twitch launches brand-customizable game in Fortnite

'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

Aug 14

Aug 14 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

Fenty Beauty returns to Roblox

Jul 19

Jul 19 Fenty Beauty returns to Roblox

AdAge Top 5 Metaverse Moments July

Jul 5

Jul 5 AdAge Top 5 Metaverse Moments July

Examples, Tech News

e.l.f. Beauty and Walmart testing real-world commerce in Roblox

Jul 3

Jul 3 e.l.f. Beauty and Walmart testing real-world commerce in Roblox

Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program

Jul 2

Jul 2 Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program

SOUR PATCH KIDS x Roblox

Jul 1

Jul 1 SOUR PATCH KIDS x Roblox

Walmart launches Walmart Realm, and immersive shopping experience

May 30

May 30 Walmart launches Walmart Realm, and immersive shopping experience

Adidas digital collectible sells for record-setting $20k in Roblox

May 29

May 29 Adidas digital collectible sells for record-setting $20k in Roblox

Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

May 17

May 17 Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

Research and data

Explore Wales in the metaverse

May 15

May 15 Explore Wales in the metaverse