What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged metaverse

Disney Tackles Gen Z with ESPN Football Island in Fortnite

Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

AdAge Top 5 Metaverse Moments - Oct 2024

Oct 14

Oct 14 AdAge Top 5 Metaverse Moments - Oct 2024

Examples, Tech News

Sep 20

Sep 20 Twitch launches brand-customizable game in Fortnite

'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

Aug 14

Aug 14 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

Fenty Beauty returns to Roblox

Jul 19

Jul 19 Fenty Beauty returns to Roblox

AdAge Top 5 Metaverse Moments July

Jul 5

Jul 5 AdAge Top 5 Metaverse Moments July

Examples, Tech News

e.l.f. Beauty and Walmart testing real-world commerce in Roblox

Jul 3

Jul 3 e.l.f. Beauty and Walmart testing real-world commerce in Roblox

Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program

Jul 2

Jul 2 Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program

SOUR PATCH KIDS x Roblox

Jul 1

Jul 1 SOUR PATCH KIDS x Roblox

Walmart launches Walmart Realm, and immersive shopping experience

May 30

May 30 Walmart launches Walmart Realm, and immersive shopping experience

Adidas digital collectible sells for record-setting $20k in Roblox

May 29

May 29 Adidas digital collectible sells for record-setting $20k in Roblox

Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

May 17

May 17 Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

Research and data

Explore Wales in the metaverse

May 15

May 15 Explore Wales in the metaverse

PacSun promotes presence on Roblox with ads

May 14

May 14 PacSun promotes presence on Roblox with ads

Reebok's new AI tool helps people turn memories into digital sneakers

May 14

May 14 Reebok's new AI tool helps people turn memories into digital sneakers

Top 5 Metaverse Moments May '24

May 13

May 13 Top 5 Metaverse Moments May '24

Examples, Tech News

Walmart pilots virtual commerce with Roblox

Apr 30

Apr 30 Walmart pilots virtual commerce with Roblox

Roblox to enable programmatic ad sales via PubMatic

Apr 11

Apr 11 Roblox to enable programmatic ad sales via PubMatic

Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Apr 9

Apr 9 Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Jeremy Lockhorn

Nike returns to Fortnite for Airphoria Vol 2

Apr 5

Apr 5 Nike returns to Fortnite for Airphoria Vol 2