Covering the intersection of marketing, customer experience and new technology.

e.l.f Beauty launches AR-enhanced murals

e.l.f Beauty launches AR-enhanced murals

Interesting outdoor mural campaign featuring audio and AR enhancements from a cross-functional collection of speciality shops and Wavemaker UK.

The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands

Lego and Epic unveil kid-friendly metaverse

Lego and Epic unveil kid-friendly metaverse