What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged beer/wine/spirits

Disconnect to Reconnect: Heineken’s 'Boring Mode' Puts Phones on Mute for IRL Moments

Oct 30

Oct 30 Disconnect to Reconnect: Heineken’s 'Boring Mode' Puts Phones on Mute for IRL Moments

Diageo’s Johnnie Walker unveils generative AI personalised bottle experience

Jul 29

Jul 29 Diageo’s Johnnie Walker unveils generative AI personalised bottle experience

New Absolut program aims to fight AI bias in fashion

May 8

May 8 New Absolut program aims to fight AI bias in fashion

Diageo planning Apple Vision Pro experience for Don Julio tequila

Mar 8

Mar 8 Diageo planning Apple Vision Pro experience for Don Julio tequila

Bud Light on the Sphere

Feb 15

Feb 15 Bud Light on the Sphere

Diageo Gift & Gather immersive web experience

Jan 19

Jan 19 Diageo Gift & Gather immersive web experience

Grey Goose and Razorfish launch AI-powered toast generator

Dec 29

Dec 29 Grey Goose and Razorfish launch AI-powered toast generator

Grand Marnier uses AR to spice up real world events

Nov 22

Nov 22 Grand Marnier uses AR to spice up real world events

Heineken's Vegas Formula 1 strategy includes the Sphere

Nov 14

Nov 14 Heineken's Vegas Formula 1 strategy includes the Sphere

19 Crimes reveals AR-enabled Halloween themed bottles

Oct 6

Oct 6 19 Crimes reveals AR-enabled Halloween themed bottles

C. Mondavi & Family Launches Aviana Wine Collection With AR Labels

Aug 23

Aug 23 C. Mondavi & Family Launches Aviana Wine Collection With AR Labels

Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

Jul 3

Jul 3 Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

Jeremy Lockhorn

LVMH teaming up with Epic Games for customer experiences

Jun 15

Jun 15 LVMH teaming up with Epic Games for customer experiences