Behind the scenes of Virgin Voyages' JenAI campaign

We covered Virgin Voyages’ super-cool JenAI campaign featuring Jennifer Lopez helping potential sailors create personalized invites for their friends back in June, and AdWeek recently published a great story and video describing how the whole thing came together. Worth a read and a watch!

Pre-pandemic, Virgin Group was ready to set sail on a grand new adventure with Virgin Voyages—its adult-exclusive cruise company. It even set up a partnership with global superstar and actor Jennifer Lopez to be the face of the new brand, as well as its chief celebration officer.

And then the ships were stopped from sailing as the world went into lockdown. Lopez was forced to stay at home, just like everyone else.

However, the ships did eventually set sail. With the sudden boom in interest around artificial intelligence, the first campaign to feature Lopez utilized the technology’s potential with a comedic hero film and an accompanying JenAI tool where users could create their own custom invite.

Full story and video at AdWeek.