Dodge launches virtual test drive game on Instagram

This IG virtual test drive enables users to steer a new Dodge Hornet through a fun game using head motions. Not sure we’d call it AR, but an interesting activation nonetheless….

To promote its new Dodge Hornet models, auto manufacturer Stellantis North America worked with mixed reality company Areyes and creative consultancy Huge to launch an augmented reality mini-game on Instagram that allows people to drive a Dodge Hornet from the comfort of their home.

The game places the person’s face at the top of the screen and allows them to steer a Hornet vehicle by turning or tilting their head left and right as the car drives forward automatically. Players have a limited amount of time to collect hornet icons and power-ups that will give them a temporary speed boost while avoiding speed bumps that will slow them down.

Full story at AdWeek.