What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged personalization

Gatorade introduces AI-powered personalization

Oct 15

Oct 15 Gatorade introduces AI-powered personalization

The NFL's AI Innovation Hub is a testing ground for new marketing strategies

Sep 13

Sep 13 The NFL's AI Innovation Hub is a testing ground for new marketing strategies

Qatar Airways' new AI campaign lets you star in your movie

Sep 9

Sep 9 Qatar Airways' new AI campaign lets you star in your movie

Diageo’s Johnnie Walker unveils generative AI personalised bottle experience

Jul 29

Jul 29 Diageo’s Johnnie Walker unveils generative AI personalised bottle experience

AI-powered personalization works!

Jul 8

Jul 8 AI-powered personalization works!

Research and data

Peacock has cloned Al Michaels' voice for Olympic recaps

Jun 27

Jun 27 Peacock has cloned Al Michaels' voice for Olympic recaps

Snickers deploys digital clone of soccer legend

Jun 25

Jun 25 Snickers deploys digital clone of soccer legend

Tombras uses Gemini to create more than 6,000 hyperlocal ads

Jun 21

Jun 21 Tombras uses Gemini to create more than 6,000 hyperlocal ads

eBay is experimenting with generative AI for ad personalization

Apr 3

Apr 3 eBay is experimenting with generative AI for ad personalization

Publicis Groupe uses AI to send 100k personalized videos to employees

Jan 15

Jan 15 Publicis Groupe uses AI to send 100k personalized videos to employees

Jeremy Lockhorn

Behind the scenes of Virgin Voyages' JenAI campaign

Nov 17

Nov 17 Behind the scenes of Virgin Voyages' JenAI campaign

Virgin Voyages uses AI to personalize pitches delivered by JLO herself

Jun 28

Jun 28 Virgin Voyages uses AI to personalize pitches delivered by JLO herself