What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Coca-Cola introduces new limited edition flavor powered by AI

Sep 13

Sep 13 Coca-Cola introduces new limited edition flavor powered by AI

BBDO is using AI to write better briefs

Sep 13

Sep 13 BBDO is using AI to write better briefs

YouTube Launches AI-Powered Creative Guidance

Sep 12

Sep 12 YouTube Launches AI-Powered Creative Guidance

Examples, Tech News

Snapchat Partners With MTV For VMA AR Lenses

Sep 12

Sep 12 Snapchat Partners With MTV For VMA AR Lenses

New Roblox feature uses GenAI to help creators build on the platform

Sep 11

Sep 11 New Roblox feature uses GenAI to help creators build on the platform

New Snapchat lens reimagines cities with fewer cars

Sep 11

Sep 11 New Snapchat lens reimagines cities with fewer cars

eBay rolls out a tool that generates product listings from photos

Sep 8

Sep 8 eBay rolls out a tool that generates product listings from photos

NFL and Snapchat Use AR to Kick Off 2023 Football Season

Sep 8

Sep 8 NFL and Snapchat Use AR to Kick Off 2023 Football Season

LACMA, Snap Unveil Final Series of AR Monuments Across Los Angeles

Sep 7

Sep 7 LACMA, Snap Unveil Final Series of AR Monuments Across Los Angeles

Apple teases VisionOS App Store plans

Sep 6

Sep 6 Apple teases VisionOS App Store plans

YouTube places first significant ad buy on the Las Vegas Exosphere

Sep 5

Sep 5 YouTube places first significant ad buy on the Las Vegas Exosphere

Sep 5

Sep 5 IPG Mediabrands partners with Google Cloud to accelerate brand AI adoption

HIGHLIGHTS: August 2023

Sep 4

Sep 4 HIGHLIGHTS: August 2023

Pew research: Most Americans haven’t used ChatGPT; few think it will have a major impact on their job

Sep 4

Sep 4 Pew research: Most Americans haven’t used ChatGPT; few think it will have a major impact on their job

Research and data

Frozen delight Bomb Pops are a hit in Roblox

Sep 1

Sep 1 Frozen delight Bomb Pops are a hit in Roblox

Amazon brings AI predictions to Thursday Night Football

Sep 1

Sep 1 Amazon brings AI predictions to Thursday Night Football

Coca-Cola uses AI-generated QR codes in latest push

Aug 31

Aug 31 Coca-Cola uses AI-generated QR codes in latest push

MilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience

Aug 30

Aug 30 MilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience

DoorDash launches AI-powered voice ordering technology for restaurants

Aug 29

Aug 29 DoorDash launches AI-powered voice ordering technology for restaurants

Ralph Lauren launches new virtual store

Aug 29

Aug 29 Ralph Lauren launches new virtual store