LACMA, Snap Unveil Final Series of AR Monuments Across Los Angeles

Interesting AR program for the Los Angeles County Museum of Art (LACMA) via Snap AR Lenses…

As part of its multi-year LACMA x Snapchat: Monumental Perspectives initiative, the Los Angeles County Museum of Art (LACMA) and Snap released the third and final collection of augmented reality monuments designed to highlight the diverse histories and perspectives of communities around LA. These monuments follow eight that were released in two previous collections.

Each new AR monument was created by a different artist—Victoria Fu, Yassi Mazandi, Rashaad Newsome, Rubén Ortiz Torres and Alison Saar—and has a unique theme. For instance, Fu’s monument was inspired by the Los Angeles Chinese massacre of 1871, which saw a mob attack Chinese residents in the city’s old Chinatown.

The artists worked in consultation with community leaders and historians, as well as Snap Lens creators, to build their monument lenses.

Full story at AdWeek.