Amazon brings AI predictions to Thursday Night Football

Amazon’s prime video unit plans to enhance TNF this season with a variety of AI predictions …

Amazon Prime Video is embarking on its second NFL season as the exclusive broadcaster of Thursday Night Football, introducing a suite of AI-powered features to immerse viewers in the strategic intricacies of the game.

By training machine learning models on thousands of plays, Amazon was able to generate graphics that highlight open receivers, predict potential blitzes, and calculate field goal probabilities using predictive analytics.

Amazon is clearly leveraging its position to amplify TNF promotions across its ecommerce platform. The company says that the Black Friday game (in particular) will include heavy holiday integrations, reflecting Amazon’s ambition to intertwine its core business with entertainment properties like TNF.

Full story via Shelly Palmer.