NFL and Snapchat Use AR to Kick Off 2023 Football Season

Fan engagement is a great use case for augmented reality, and these experiences are a fun way to welcome back NFL action …

To celebrate the kickoff of the 2023 football season, the NFLpartnered with Snapchat on augmented reality experiences to stoke fans’ excitement.

To start, the new NFL Kickoff Lens can be customized to a person’s favorite team. It places a truck, grill and other tailgating-related objects into the world in front of the user through AR, even allowing them to play a quick game of cornhole as their 3D Bitmoji cheers them on.

The revamped NFL Live Jersey Lens, meanwhile, allows football fans to virtually wear the official jerseys of all 32 NFL teams. The lens utilizes Snap’s Live Garment Transfer Technology to allow the jerseys to realistically move with users as they move in the real world.

Full story at AdWeek.