HIGHLIGHTS: August 2023
MOST INTERESTING EXAMPLES:
Coca-Cola uses AI-generated QR codes in latest push - the beverage giant teamed up with creative technologist / artist Troy Ni to create a series of 5 QR codes that are both beautiful and functional.
Ralph Lauren launches new virtual store that feels like a museum - Evidently built primarily to showcase the RL 888 handbag, this immersive 3D experience presents additional items from a new collection in a nearly museum-like experience, but it’s all shoppable with links out to purchase from the brand’s e-commerce website.
Vans celebrates milestone as it reaches 100M+ visitors to its Roblox activation - Vans World, launched in 2021, recently became the first fashion activation to surpass 100 MILLION Roblox visitors. The brand took a smart approach to engaging its young target audience on the metaverse platform - tapping into consumer desire for customization, actively listening to customer feedback via multiple channels, and keeping the experience fresh via innovative collaborations with brands like Gucci.
MOST INTERESTING DATA:
Audio outperforms video for attention and brand recall - In the face of increased privacy protections on platforms like iOS, cookie deprecation, and more restrictive privacy regulations, many agencies and brands are turning toward alternative measurement KPIs such as attention. Dentsu, who have been an early champion of attention, recently partnered with Lumen Research and a handful of premium publishers / adtech providers (Amazon Ads, Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media) to study the impact of audio advertising vs. video.
Marketers: GenerativeAI is the most important consumer trend of 2023 - surprising no one, in a recent Mediaocean survey, nearly 60% of respondents chose Generative AI as the most important trend of 2023.
MOST INTERESTING PLATFORM NEWS:
Amazon AI launches - the retail giant launched two new AI initiatives - one focused on making product reviews more useful, and a second one meant to help sellers write better product descriptions.
