What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

May 19
May 19 Klarna: AI, AR, VR to power the future of shopping

Research and data

Pepsi's Apple Music promo features on-pack QR codes

May 18

May 18 Pepsi's Apple Music promo features on-pack QR codes

May 17
May 17 Virtual Try-On Platform Vyking Integrates with Teads

Disney Partners with Snapchat to Enhance Exhibit with AR

May 17

May 17 Disney Partners with Snapchat to Enhance Exhibit with AR

Congress wants to regulate AI, but it has a lot of catching up to do

May 15

May 15 Congress wants to regulate AI, but it has a lot of catching up to do

May 15
May 15 Web3 Retail Accelerator and Awards News

EU Regulators Propose AI Guardrails

May 13

May 13 EU Regulators Propose AI Guardrails

Jeremy Lockhorn

Starburst opens Juicyverse experience in metaverse mall

May 12

May 12 Starburst opens Juicyverse experience in metaverse mall

Podcasters Wield More Influence than Influencers

May 11

May 11 Podcasters Wield More Influence than Influencers

Research and data

Snapchat team with Daft Punk to celebrate special release via AR

May 11

May 11 Snapchat team with Daft Punk to celebrate special release via AR

PGA Tour Brings Augmented Reality to Real-World Golf Events

May 10

May 10 PGA Tour Brings Augmented Reality to Real-World Golf Events

Wendy's and Google Reinvent the Drive-Thru with an AI Chatbot

May 10

May 10 Wendy's and Google Reinvent the Drive-Thru with an AI Chatbot

Discover St. Louis Park Uses AR to Encourage Exploration of Minneapolis Suburbs

May 10

May 10 Discover St. Louis Park Uses AR to Encourage Exploration of Minneapolis Suburbs

‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

May 9

May 9 ‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

Examples, Tech News

May 8
May 8 Almost half of UK consumers think the metaverse will become widely used in the next 10 years, new survey from KPMG UK finds

Research and data

May 7
May 7 Attention-Based PMPs Help Mars And Nespresso Be More Seen And More Green

May 7
May 7 HIGHLIGHTS: Week of May 1

Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag

May 5

May 5 Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag

May 5
May 5 Amazon Plans to Generate Photos and Videos for Advertisers Using AI

Examples, Tech News