ICYMI, check out Welcome to the Immersive Age: the Third Era of Marketing - a new original post that outlines the progression of marketing through three eras: analog, interactive and now immersive. Features implications for brands and examples of each era.
Most Interesting Examples:
Sky News Enables Users to Celebrate the Coronation with a Virtual Crown - explore the crown with highly detailed AR exploration of King Charles's coronation crown - the St Edward's Crown - along with Queen Mary's Crown, which was worn by the Queen.
Fresh Step uses AI to spotlight adoptable cats - hot on the heals of the Met Gala, the cat litter brand presented adoptable cats rocking AI-powered fashion and jewelry inspired by celebrities at the gala.
Most interesting platform news:
AR/AI announcements at NewFronts: Snap and Meta both rolled out new capabilities featuring emerging technologies across their respective platforms. Meta is bringing AR ads to more places across it's platforms, while Snap is testing sponsored links in it's MyAI chatbot feature.
