Starburst opens Juicyverse experience in metaverse mall

Starburst has launched its Juicyverse experience inside the metaverse mall known as TheMall, and it’s accessible via any device on the web.

The Starburst Juicyverse enables people to visit the virtual mall and engage in virtual entertainment using the MetaVRse Engine 2.0, which lets people connect from any device over a web browser.

Alan Smithson and Julie Smithson’s MetaVRse company has been working on TheMall for eight years, though the latest stretch of work on the mall’s core infrastructure has taken place over the past year. It’s been open for a week or so, with very little publicity.

The first major brand partner is Mars-Wrigley, and it has launched the Starburst Juicyverse on the second floor of the mall. In an interview with GamesBeat, Alan Smithson said his company wants to build a 100-story mall with about a million square feet of space on each floor.

This one will be interesting to watch. Building a virtual mall that kinda-sorta resembles a physical mall is an idea that has its fair share of skeptics.

Full story - and good analysis/commentary - at VentureBeat.