What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

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Coca-Cola "foodmarks" features augmented reality

Feb 16

Feb 16 Coca-Cola "foodmarks" features augmented reality

Bud Light on the Sphere

Feb 15

Feb 15 Bud Light on the Sphere

Netflix plans immersive upfront experience

Feb 14

Feb 14 Netflix plans immersive upfront experience

Pepsi Sphere takeover

Feb 13

Feb 13 Pepsi Sphere takeover

CeraVe's pre-Super Bowl influencer campaign nets 6B impressions

Feb 13

Feb 13 CeraVe's pre-Super Bowl influencer campaign nets 6B impressions

Feb 12
Feb 12 How Walmart, Delta, Chevron and Starbucks are using AI to monitor employee messages

Brands on the Sphere shine during Super Bowl LVIII

Feb 9

Feb 9 Brands on the Sphere shine during Super Bowl LVIII

E.l.f. leans into Apple Vision Pro

Feb 9

Feb 9 E.l.f. leans into Apple Vision Pro

Super Bowl advertisers lean into AR extensions

Feb 8

Feb 8 Super Bowl advertisers lean into AR extensions

Burger King invites users to dream up weird Whoppers with AI

Feb 7

Feb 7 Burger King invites users to dream up weird Whoppers with AI

IPG's Huge Unveils AI-powered Subscription Product

Feb 6

Feb 6 IPG's Huge Unveils AI-powered Subscription Product

Examples, Tech News

D&G launches Fortnite experience

Feb 5

Feb 5 D&G launches Fortnite experience

Jan 30

Jan 30 Kitchen Appliance Brand Lēvo Boosts Sales Through Chatbot

Havas and SCA develop creative apprentice scheme taught via VR headsets

Jan 29

Jan 29 Havas and SCA develop creative apprentice scheme taught via VR headsets

Snickers taps Blippar for Super Bowl AR experience

Jan 28

Jan 28 Snickers taps Blippar for Super Bowl AR experience

Publicis Groupe announces CoreAI platform and €300 million AI investment

Jan 26

Jan 26 Publicis Groupe announces CoreAI platform and €300 million AI investment

Examples, Tech News

Avocados From Mexico skips Super Bowl ad in favor of AI stunt

Jan 26

Jan 26 Avocados From Mexico skips Super Bowl ad in favor of AI stunt

Under Armour testing "Toolkit" GenAI service

Jan 25

Jan 25 Under Armour testing "Toolkit" GenAI service

NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

Jan 25

Jan 25 NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

Hilton partners with Hilton for metaverse activation with real world reward potential

Jan 23

Jan 23 Hilton partners with Hilton for metaverse activation with real world reward potential