Brands on the Sphere shine during Super Bowl LVIII

The amazing new venue and DOOH platform continues the momentum it kicked off when the building opened late last year. It should come as no surprise that the so called “exosphere” featured prominently during big game in Las Vegas. Great round up of some of the brand activations from AdAge…

The Las Vegas Sphere has brought new relevance to out-of-home advertising around the Super Bowl, as numerous brands are flocking to the venue’s giant digital billboard to draw off interest in the upcoming game.

While marketers such as Hellmann’s have recently taken to Sphere’s exterior (dubbed “Exosphere”), this week’s ad placements are strictly reserved for NFL sponsors, Ad Age reported last week. This means some big brands had exclusive access to buying a spot, and those purchases are now coming to fruition in the form of animated flight maps, snow globes, football helmets and more.