What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged web3

How Clarks is Using Roblox to Turn Gamers into Shoppers

Nov 1

Nov 1 How Clarks is Using Roblox to Turn Gamers into Shoppers

Hugo Boss Launches Web3 Loyalty Program

Jun 11

Jun 11 Hugo Boss Launches Web3 Loyalty Program

Adidas digital collectible sells for record-setting $20k in Roblox

May 29

May 29 Adidas digital collectible sells for record-setting $20k in Roblox

PacSun promotes presence on Roblox with ads

May 14

May 14 PacSun promotes presence on Roblox with ads

Reebok's new AI tool helps people turn memories into digital sneakers

May 14

May 14 Reebok's new AI tool helps people turn memories into digital sneakers

Nike returns to Fortnite for Airphoria Vol 2

Apr 5

Apr 5 Nike returns to Fortnite for Airphoria Vol 2

Sephora launches "Sephora Universe"

Feb 29

Feb 29 Sephora launches "Sephora Universe"

Lady Gaga To Headline Metaverse Music Festival In Fortnite

Feb 23

Feb 23 Lady Gaga To Headline Metaverse Music Festival In Fortnite

D&G launches Fortnite experience

Feb 5

Feb 5 D&G launches Fortnite experience

Hilton partners with Hilton for metaverse activation with real world reward potential

Jan 23

Jan 23 Hilton partners with Hilton for metaverse activation with real world reward potential

Walmart shares some details on Roblox and Discord activations

Jan 12

Jan 12 Walmart shares some details on Roblox and Discord activations

AdAge Ranks 2023's best Web3 moments

Dec 18

Dec 18 AdAge Ranks 2023's best Web3 moments

Examples, Tech News

Adidas and Reebok launch digital wearables

Dec 10

Dec 10 Adidas and Reebok launch digital wearables

Oct 3

Oct 3 Mastercard CMO touts Web3 success

Ducati launches NFT collection

Sep 24

Sep 24 Ducati launches NFT collection

7-Eleven launches virtual car meet up in Fortnite

Aug 21

Aug 21 7-Eleven launches virtual car meet up in Fortnite

Verizon and The Met partner to bring historical items to Roblox

Aug 20

Aug 20 Verizon and The Met partner to bring historical items to Roblox

Coca-Cola drops new NFT collection

Aug 16

Aug 16 Coca-Cola drops new NFT collection

Are consumers ready for the metaverse?

Aug 8

Aug 8 Are consumers ready for the metaverse?

Research and data

The British Museum Will Enter the Metaverse via 'The Sandbox'

Aug 1

Aug 1 The British Museum Will Enter the Metaverse via 'The Sandbox'