AdAge Ranks 2023's best Web3 moments

The trade publication weighs in on 2023’s top Web3 moments - including some campaigns, some platform news and some employment shifts…

We’ll come right out and say it: Web3 did not have the year it had in 2022.

The fledgling space entered 2023 like a battered race car heaving into a pit stop, hardly two months removed from the dramatic collapse of FTX. An ongoing crypto winter, a shrinking market for NFTs and a graveyard metaverse further conspired to make the new year a bearish one.

Yet in spite of all its impediments, Web3 still managed to deliver some fascinating outcomes. Brands continued to offer quirky virtual experiences, opting mostly for tried-and-trusted platforms such as Roblox. Crypto companies, advertising at a much lower volume, warred with each other.

And Meta, the self-proclaimed harbinger of the metaverse, made moves that will inform the space’s future—for better or worse.

Ad Age has chosen the top five Web3 moments from the past year. Some are promising, some are not, but each demands our attention in its own way.

Full story at AdAge.