Qatar Airways' new AI campaign lets you star in your movie

Qatar Airways' new AI-driven campaign allows customers to "star" in their own personalized film by selecting scenes where AI models reflect their appearance, including facial features and skin tone. This highly personalized experience underscores the airline's focus on creating deeper connections with travelers. According to Qatar Airways executives, the campaign highlights the brand's commitment to innovation and customer-centric experiences, turning every journey into a unique adventure.

Qatar Airways' latest campaign uses AI technology to let customers star in the film, underscoring its focus on personalised, customer-driven experiences.

As part of the innovative campaign, viewers can select from multiple scenes within the film to star as the leading roles. Thanks to cutting-edge AI technology, the characters will be an accurate reflection of the viewer's appearance, adapting to their facial features and skin tone.

Qatar Airways group chief executive officer, Engr. Badr Mohammed Al-Meer, said: "At Qatar Airways, we go beyond simply meeting customer expectations - it's about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences."

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