Hostess launches drone delivery stunt

Hostess has launched a drone delivery sweepstakes campaign offering sweet package delivery to winning customers with “Joy” in their name. This promotion, running until July 2, offers winners snack-filled packages delivered by Drone Up in selected U.S. states, with others receiving packages by mail. The campaign aims to enhance summer enjoyment by distributing Hostess snacks like Donettes and Twinkies, emphasizing moments of joy and connection.

The Hostess brand, manufactured by parent company J.M. Smucker, has launched a seasonal marketing campaign that is tapping autonomous drones to deliver “joy-filled” packages. 

Through July 2, the company is encouraging consumers with the name “Joy” as part of their first, middle, or last name to enter a contest where they can win a package filled with Hostess brand snacks and swag, including Powdery Donettes mini donuts and Twinkies snack cakes. 

One hundred entrants will receive a package by drone delivery. 

Read more at Consumer Goods Technology.