SOUR PATCH KIDS x Roblox
The SOUR PATCH KIDS brand is bringing its signature sour-then-sweet mischief to Roblox with the new "SOUR PATCH KIDS Mischief Tycoon Experience." Key highlights:
Designed for users 13+
Players engage in mischief to rebuild fruit-themed versions of Mischief Mountain
Features mini-games based on SOUR PATCH KIDS flavors: Watermelon Blast, Grape Gallery, and Peach Falls
Rewards include digital fashion items, brand merchandise, and candy coupons
Limited-time Lemonade Loot Boxes offer special in-game currency and prizes
"SOUR PATCH KIDS Mischief Tycoon gives our 13+ fans in the Roblox community a unique way to engage in loveable mischief, extending our ability to reward fans both in-game and in real life," says John Vasington, Brand Manager of SOUR PATCH KIDS.
From the press release:
The SOUR PATCH KIDS brand is launching its own sour-then-sweet world on Roblox, a global immersive platform where millions of people connect and communicate daily. The SOUR PATCH KIDS Mischief Tycoon Experience takes fans, ages 13 and up, within the Roblox community, on a journey to rebuild the land that the Sour Patch Kids mischievously disrupted, which then turns sweet by offering users the opportunity to collect in-experience currency and mischief points. No real currency is required or earned by Roblox community members visiting this new experience on Friday, June 14, 2024.
Developed for users ages 13 and older, the SOUR PATCH KIDS Tycoon Experience encourages fans to engage in mischief to rebuild four fruit-themed versions of Mischief Mountain inspired by the brand's fruit-flavored candies. Fans who engage in the most mischief will be awarded free, limited SOUR PATCH KIDS-themed digital fashion items. Additional 'phygital' rewards such as SOUR PATCH KIDS brand merchandise and candy coupons will be rewarded to select fans through third-party partners to create awareness for the new experience and connect with digital gameplay.
