Brands See Anecdotal Evidence that AI Search Drives Clicks

Brands are noticing increased user engagement from AI-powered search platforms like ChatGPT and Google Gemini, as users are clicking embedded links and driving both traffic and sales. Viv, a period care brand, reported a 400% surge in web traffic, which they linked to these AI-generated search results.

Educational and informative content appears to rank better in these summaries, enhancing visibility. Although data is largely anecdotal and lacks broader metrics, this trend signals how AI search tools are reshaping product discovery and online engagement.

Read more at Search Engine Journal.