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Gen AI in Schools? Parents Aren't Sold

Gen AI in Schools? Parents Aren't Sold

Parents are expressing growing concerns over the rise of generative AI (Gen AI) in educational spaces and its effects on children. A recent Harris Poll shows that only 36% of parents believe Gen AI could be beneficial to learning, while 46% worry it could have adverse effects on children’s education. Furthermore, 38% of adults oppose its use in schools for minors, largely due to concerns about children's ability to discern AI-generated misinformation—an issue that troubles nearly 80% of parents surveyed.

Beyond education, skepticism about Gen AI extends to broader privacy and security concerns. Fewer than 40% of U.S. adults feel confident that businesses using Gen AI will handle personal information responsibly, reflecting a deep-rooted anxiety about digital security. Cybersecurity breaches have left a lasting impact on consumer trust, with 29% of respondents actively avoiding companies with previous security lapses and 28% forming lower opinions of brands that experience such incidents.

Read more at MediaPost.

Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

4A's Noteworthy News - 25th Edition

4A's Noteworthy News - 25th Edition