What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged XR

Diageo leans in to AR innovation with new mixology platform

Oct 28

Oct 28 Diageo leans in to AR innovation with new mixology platform

Google unveils new augmented reality features in Google Maps

Jul 31

Jul 31 Google unveils new augmented reality features in Google Maps

Slam Dunk Strategy: How Reese’s Nailed Its NCAA Omnichannel Campaign

Jun 3

Jun 3 Slam Dunk Strategy: How Reese’s Nailed Its NCAA Omnichannel Campaign

TRG's Sean Donovan on a new AI / XR program for Choctaw Landing

May 31

May 31 TRG's Sean Donovan on a new AI / XR program for Choctaw Landing

Should Shopping Malls Include Gamification and Experiential Retail?

May 28

May 28 Should Shopping Malls Include Gamification and Experiential Retail?

May 20
May 20 Brands on Vision Pro

Jeremy Lockhorn

Disney+ is bringing a Marvel experience to Apple Vision Pro

May 9

May 9 Disney+ is bringing a Marvel experience to Apple Vision Pro

Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Apr 8

Apr 8 Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Diageo planning Apple Vision Pro experience for Don Julio tequila

Mar 8

Mar 8 Diageo planning Apple Vision Pro experience for Don Julio tequila