Walmart's Back-to-School Campaign features influencer shoppable video innovation

Walmart has launched its back-to-school campaign featuring influencer Taylen Biggs, with a focus on shoppable video across YouTube and Roku. The campaign, orchestrated by Publicis Groupe, integrates interactive technology that allows viewers to purchase items directly from the video, enhancing the shopping experience and driving engagement. This approach reflects a growing trend towards combining entertainment and commerce, leveraging shoppable video to meet consumers where they are spending time.

Walmart is schooling parents in what their kids actually like.

A new five-minute spot, titled “School Style Decoded,” is a music video that promotes the back-to-school trends most popular with kids. TikTok fashion influencer Taylen Biggs and YouTuber Kat Stickler star in the ad, with Biggs leading a school in a musical performance that shows parents what trends are cool — and maybe more importantly, what isn’t cool.

When Stickler tells Biggs that her outfit “slays,” Biggs corrects her that the correct term is “ate.” She also says that preppy clothes are cool again “but it’s different than it was in the 1900s.” The halls of the school are filled with Ozark Trail tumblers, headphones and face stickers. Crocs and cowboy boots run rampant. And chalk on the playground reads, “All rizz no cap.”

Full story at AdWeek.