Warner Bros promotes new Aquaman release via Roblox
WB taps Roblox to promote the latest release in the franchise, seeking to expand its fan base to GenZ and tap into Roblox’s massive engaged audience…
To generate hype around Aquaman and the Lost Kingdom, which is set to hit theaters on December 21 in the UK and on December 22 in the US, Warner Bros Pictures has launched an immersive Roblox gaming experience.
The virtual world, dubbed ‘Aquaman Simulator – The Lost Kingdom,’ is a virtual recreation of the film’s Kingdom of Atlantis. Users can immerse themselves in the underwater city, taking on special challenges, discovering magical creatures and characters with their friends and defending the kingdom from enemies using trident weapons. They may even run into – or swim into – Aquaman himself, as well as his sidekick Topo and his sea dragon Storm.
In the metaverse experience, unveiled on Thursday, users have the opportunity to develop their skills and win digital rewards and accessories, such as a golden trident, a manta mask and a one-of-a-kind T-shirt. Plus, to amp up the excitement for the new superhero film, visitors to ‘Aquaman Simulator – The Lost Kingdom’ will receive their own digital pet Storm 24 hours before the film’s UK release.
Full story at The Drum
