Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

According to a Mediaocean survey, marketers are watching three important consumer trends:

• CTV / Streaming

• Generative AI

• Social video

In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming. Generative AI, which was not even on the survey prior to 2023 came in second with social media video not far behind. 

CTV/streaming was the choice of 62% of survey respondents with Generative AI garnering 54% and social media video grabbing 50% of interest. The only categories that declined in interest were print and traditional TV, according to Mediaocean, who conducted the survey.

“Our research indicates a wave of optimism sweeping across the industry for 2024,” the researcher said. “Marketers are gearing up for an active year, with a substantial majority expressing their intent to either maintain or increase their spending in every channel.”

Full story at TVTechnology.