What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged CTV

Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Nov 12

Nov 12 Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

May 17

May 17 Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

Research and data

Warner Bros Discovery adds interactive and shoppable ads

May 16

May 16 Warner Bros Discovery adds interactive and shoppable ads

More than half of CTV users want to shop from ads

Jan 18

Jan 18 More than half of CTV users want to shop from ads

Research and data

GroupM Teams With Developers To Create New Ad-Supported Streaming Formats

Jan 5

Jan 5 GroupM Teams With Developers To Create New Ad-Supported Streaming Formats

Walmart and Peacock team up on shoppable CTV ads

Nov 6

Nov 6 Walmart and Peacock team up on shoppable CTV ads

CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

Sep 27

Sep 27 CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

Research and data

Disney, Kroger and PepsiCo test retail data for connected TV ads

Apr 19

Apr 19 Disney, Kroger and PepsiCo test retail data for connected TV ads

Tech News, Examples