Diageo planning Apple Vision Pro experience for Don Julio tequila
From Trend Hunter…
Diageo announced its first experience with Apple's mixed-reality headset and the Don Julio Apple Vision Pro app is the first brand from its product portfolio to explore the possibilities for immersion, storytelling and connection on the platform.
Diageo is exploring spatial computing to bring the best features of physical experiences straight to Apple Vision Pro users, wherever they may be. "What was once limited to visitor centers, distillery tours and physical activations, we’re now able to inspire and educate seamlessly with behind-the-scenes access to our award-winning portfolio," says Sophie Kelly, Senior Vice President of Global Tequila and Mezcal Categories at Diageo.
The Don Julio app experience on Apple Vision Pro, launching this spring, invites users to virtually travel to Mexico and discover the four key parts in the process of making Don Julio: harvesting agave, baking piñas, distilling liquid and finally, aging the tequila.
