Metaverse ‘Qatar Adventure’ in Roblox attracts 7.1 million visitors

We’ve covered Qatar Airway’s “Qverse” experience previously, and now Qatar’s International Media Office is reporting some impressive results from its first Roblox activation, including 7.5 million visitors from 32 different countries. Survey results show that 78.5% of respondents reported acquiring new insights into Qatar, while 86.8% expressed a desire to translate their virtual exploration into a tangible visit to Qatar.

Virtual haven immersed in Qatari culture and landmarks on the Roblox platform, Qatar Adventure, has garnered over seven million players during its seven-week run.

This venture brought audiences from across 32 countries spanning four continents from December 15, 2023, to February 8.

This was part of a collaborative effort between Qatar’s International Media Office’s Q Life and developer Century Games following the success of the FIFA World Cup Qatar 2022.

The venture served as an extension of Q Life’s objective to present Qatar to international audiences and spotlight the nation’s achievements in sports, arts, and cultural sectors.

Qatar Adventure became iconic for its recreation of popular Qatari landmarks.

The golden Lusail Stadium, host to countless footballing triumphs, welcomed a whopping 3.7 million visits online.

Users were able to explore the iconic stadium while wearing the ‘Bisht’, the traditional cloak famously donned on Argentinian superstar Lionel Messi by Qatar’s Amir Sheikh Tamim bin Hamad Al Thani.

Meanwhile, pearl diving and swimming with whale sharks enticed 5.6 million participants. These gentle giants annually gather in Qatar, in some of the largest numbers compared to anywhere else in the world.

Full story via Doha News.