What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged spirits

Diageo leans in to AR innovation with new mixology platform

Oct 28

Oct 28 Diageo leans in to AR innovation with new mixology platform

Diageo’s Johnnie Walker unveils generative AI personalised bottle experience

Jul 29

Jul 29 Diageo’s Johnnie Walker unveils generative AI personalised bottle experience

Diageo planning Apple Vision Pro experience for Don Julio tequila

Mar 8

Mar 8 Diageo planning Apple Vision Pro experience for Don Julio tequila

Diageo Gift & Gather immersive web experience

Jan 19

Jan 19 Diageo Gift & Gather immersive web experience

Grey Goose and Razorfish launch AI-powered toast generator

Dec 29

Dec 29 Grey Goose and Razorfish launch AI-powered toast generator

Metaverse roundup, September 2023

Oct 5

Oct 5 Metaverse roundup, September 2023

Examples, Tech News

Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

Jul 3

Jul 3 Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

Jeremy Lockhorn

Apr 11
Apr 11 How Diageo is using AI to halve the price of 1,000 ad impressions

Johnnie Walker releases limited-edition Scotch whiskies with AR technology

Feb 23

Feb 23 Johnnie Walker releases limited-edition Scotch whiskies with AR technology

Sep 9
Sep 9 Microsoft-powered AI helps create new whisky recipes

Jeremy Lockhorn