Cleveland Cavaliers Lauch AR Experiences for Fan Engagement During NBA Playoffs

The Cleveland Cavaliers are bringing a shared AR experience called "Cavs ARcade" to Rocket Mortgage FieldHouse, kicking off during the 2023 NBA Playoffs. In Cavs ARcade, fans will be able to digitally interact with the basketball court, fellow fans in the FieldHouse, and witness real-time effects on the Cavs giant video screen through mass multi-user gaming, 3D player personalities, real-time effects and more.

The whole thing is powered by Stawell’s ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences.

More details in the press release here, or with additional analysis at AdWeek (subscription may be required) or VRScout.