What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged immersive

Disney Tackles Gen Z with ESPN Football Island in Fortnite

Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

Diageo leans in to AR innovation with new mixology platform

Oct 28

Oct 28 Diageo leans in to AR innovation with new mixology platform

Selfridges and Snapchat launch AR locker room for summer of sport

Jul 9

Jul 9 Selfridges and Snapchat launch AR locker room for summer of sport

Lowe's pilots in-store experience using Vision Pro

Jun 10

Jun 10 Lowe's pilots in-store experience using Vision Pro

TRG's Sean Donovan on a new AI / XR program for Choctaw Landing

May 31

May 31 TRG's Sean Donovan on a new AI / XR program for Choctaw Landing

Walmart launches Walmart Realm, and immersive shopping experience

May 30

May 30 Walmart launches Walmart Realm, and immersive shopping experience

SXSW 2024: A Communal Experience Designed for Individual Exploration

Apr 4

Apr 4 SXSW 2024: A Communal Experience Designed for Individual Exploration

Jeremy Lockhorn

D&G launches Fortnite experience

Feb 5

Feb 5 D&G launches Fortnite experience

Diageo Gift & Gather immersive web experience

Jan 19

Jan 19 Diageo Gift & Gather immersive web experience

Warner Bros promotes new Aquaman release via Roblox

Dec 8

Dec 8 Warner Bros promotes new Aquaman release via Roblox

Taylor Swift launches immersive experience to promote ornament collection

Dec 4

Dec 4 Taylor Swift launches immersive experience to promote ornament collection

Macy's leaps into the shoppable metaverse

Oct 20

Oct 20 Macy's leaps into the shoppable metaverse