Google adds additional virtual try on options for beauty brands

Oct 27

Oct 27 Google adds additional virtual try on options for beauty brands

Shoppers can now use AR - directly from search results - to virtually try on hair color and foundation.

To help shoppers find the perfect products for them, Google has expanded its AR beauty toolset to allow consumers to try on hair colors and foundations in augmented reality directly from Search.
With this update, shoppers can virtually try on different do-it-yourself hair color shades from L’Oreal, with support for additional brands, including Splat and Revlon, coming in the future.
Shoppers can also try on foundation shades through augmented reality.
According to Google’s internal data, “shoppers interact with beauty products 10% more when AR is present.”