HIGHLIGHTS: October 2023
MOST INTERESTING EXAMPLES:
McDonald's CM/CX-O reviews app-focused loyalty reboot - At a recent DPAA event, Tariq Hassan spoke about how the QSR power house has transformed its marketing strategy across a number of dimensions - including rebooting the brand’s loyalty program and the role that mobile played in that reinvention. Great case study on the value and importance of first party data, among other things.
Xbox and PlayStation battle it out at The Sphere - The Las Vegas Sphere has captured a ton of attention over the last few weeks since U2 opened their residency in the technologically-insane and overwhelmingly immersive building. The exterior, known as the exosphere, is an interesting new canvas for advertising - YouTube ran the first significant campaign there a few weeks back. And now Sony and Xbox are duking it out with new campaigns.
Louvre Augmented Reality Exhibit With Snapchat Uncovers Ancient Egypt - Enhancing museum exhibits with augmented reality is a great use case for the immersive technology and a fantastic way for museum curators and programmers to bring art and history to life via a relatively new digital + physical canvas. In this case, the Parisian museum enhances some of its own installations via Snapchat while also offering users the chance to engage with a related lens even if they can’t make it to Paris.
Macy's leaps into the shoppable metaverse - The metaverse has had its fair share of detractors over the last year or so, but this iconic retailer is jumping in with two feet - launching a new 3D gamified experience that hooks into e-commerce as well. The experience was built in partnership with Journee.
Three ways PepsiCo is getting DOOH right - DOOH is having a moment (again) as it continues to emerge from the pandemic slump that hit the broader OOH market hard. This story covers off on some of the key benefits and highlights how PepsiCo is using the channel to strike a balance of smart targeting and scale.
MOST INTERESTING (THOUGH LEAST SURPRISING) DATA:
CMOs plan to increase AI and data spending - This will come as a surprise to no one, but according to an Accenture survey, roughly 80% of CMOs are planning to increase their organization’s spending in AI and data for 2024.
MOST INTERESTING PLATFORM NEWS:
Microsoft and Activision Blizzard merger sets the stage for a mobile game advertising giant - Having cleared the last regulatory hurdle, MSFT has finalized its acquisition of Activision Blizzard - creating a powerful gaming giant with established titles across both console and mobile games.
Google adds additional virtual try on options for beauty brands - Shoppers can now use AR - directly from search results - to virtually try on hair color and foundation.
