What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

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Coca-Cola continues its deep dive into GenAI with new Holiday TV spots

Nov 15

Nov 15 Coca-Cola continues its deep dive into GenAI with new Holiday TV spots

Oreo Aligns With March Madness To Offer A Sweet Score

Apr 3

Apr 3 Oreo Aligns With March Madness To Offer A Sweet Score

Coca-Cola uses AI-generated QR codes in latest push

Aug 31

Aug 31 Coca-Cola uses AI-generated QR codes in latest push

Clothing retailers want QR codes to replace bulky tags

May 31

May 31 Clothing retailers want QR codes to replace bulky tags

Pepsi's Apple Music promo features on-pack QR codes

May 18

May 18 Pepsi's Apple Music promo features on-pack QR codes

Coca Cola uses light up packaging in Star Wars tie up

Jan 2

Jan 2 Coca Cola uses light up packaging in Star Wars tie up

Jeremy Lockhorn

Nov 17
Nov 17 Is QR poised for a comeback?

Jeremy Lockhorn